Infomercials have always intrigued me, they are played on late night television and networks with poor viewership. They have either a celebrity host OR a seasoned sales person that is bigger than life. What baffles me the most is, that people watch in AND buy the next, best, greatest thing that will forever change their life.
Will Send Time Optimzation change your life? probably not.
You will reap the benefits of:
- Higher KPIs ( open and click-through rates )
- Risk aversion by deploying content over time
- Better inbox placement
- Higher deliverability of your content