Ed is the name of this character, and he presents the idea that he stole from another central character Schmidt, which captures the business value of AudiencePoint. I thought I would reference it in a post. Granted, there are a lot of fluffy buzz words that don’t mean much, so the value of this dialog is probably the universal appeal; but, that being said here it is:
ED: Micro-marketing, has this company ever considered targeting its message to individual consumers? Big data is knocking. Lets open the door. Just a thought.
KIM: Ed, look into that and present it to the board. I would hug you but you smell like a public library.
AudiencePoint provides “Micro-marketing” automation tools. We work mostly in the email marketing space and help clients to better target their customers when the customers are most likely online, using big-data to identify trends in user behavior. This prediction model in micro-marketing leads to increased interaction, activity and revenue.
Great Job Ed! And thanks for the shout out!