It got me thinking, baristas are doing it right. The goal of personalization is the foundation of AudiencePoint. I put together this little tapestry to explain.
I will even give a shout out to our friends at Starbucks and MovableInk, who independent from this tapestry put together their own campaign that focused on personalization, such that the email was personalized on each cup to the recipient of the email.
Tip of the hat to our friends at Starbucks.com and MovableInk for this innovative marketing promotion!