Paul's top 13 reasons for sendtime optimization

Tuesday, September 3, 2013
The year is 2013, so lets go with the top 13!

  1. It won’t cost you anything, if you don’t make more money by the increased activity from sendtime optimization, then AudiencePoint won’t charge you.
  2. Increase open and click rates!
  3. More people will see your messages
  4. Honors the time and inbox of your recipient, sending them messages that they want when they are available to read it.
  5. Your creative team can focus on good content. That stuff takes time to produce good quality work.
  6. You won’t have to send as much AND you get a better response.
  7. Less time for the creative team + Fewer messages being sent = LESS COST
  8. More message will hit inboxes. There is a relationship between the large email providers ( Google, Microsoft, Yahoo, AOL ). If there are a lot of message all arriving at the exact same time, these providers may evaluate to see if you are spam.
  9. Improves an already effective sales channel. Email is already the highest Return on Investment in the digital marketing world.
  10. No need to change from your current ESP, AudiencePoint partners with ESPs to provide this feature to as many providers as posibble.
  11. No more typos 2 hours after the “big” send. Remember that email that you sent out to 1,200,000 people and you discovered there was a typo in it two hours later.
  12. Reduces risk of sending a Giant campaign out ( typos, offer changes, etc )
  13. You can now answer the question, “When is the best time to send?”

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