Are you swtiching Email Service Providers, don't forget your data

Tuesday, September 24, 2013
Customers change Email Service Providers all the time. AudiencePoint provides a means to store your data such that it is not lost forever. Keep your open and click data so you don't lose it.

Think of it a little bit like a savings account for some of your data. AudiencePoint will store your data for you and can retrieve it anytime you want.

Normally what happens when you leave a provider there is a period of time where they keep your open and click data, but that period of time is short and difficult to access ( if you even can ). However If you leave provider "A" and go to provider "B", you can store that data in AudiencePoint. The open and click history is now accessible and available for when you want to do send-time optimization on provider "B", so when you land at provider "B" you aren't losing that valuable history.

So you think you can throw wheels huh?

Wednesday, September 18, 2013

So yeah, I throw wheels, I come from a long line of wheel throwers, my father threw wheels, my grandfather threw wheels and my children will throw wheels. It is what we do. It is honorable and I love that I can add that as a skill to my LinkedIn profile as I want the world to know that I, Paul Shriner can throw wheels and I can finally get some recognition for it. 

Like me, people want to be identified for what they are good at. People don’t want to be “stocker, creepy” identified, but they do want “I throw wheels and I want the world to know it” identified. Which is why the ‘Skills & Expertise’ feature on LinkedIn has caught on so quickly.  Friends and coworkers report that the user is a good wheel thrower and that skill gets added to their profile and they wear that label like a badge of honor.

The topic here is personalization, and Sendtime Optimization is important when talking about personalization.Sending good content to your subscriber when they are available, whether they know they are available or not, honors their time! This intentionality of sending has a beautiful side effect of increasing open and click rates by a substantial margin.

So if you, like me are ready to add “Wheel Thrower []”  to your LinkedIn profile, consider heading on over to our friends at [ ] and pick yourselves up a solid pair of wheels to get started. Maybe get a couple of sets, so you aren't stuck unable to throw wheels if one set goes down.

And yes, before you ask, I know that “Wheel throwing” is about Japanese pottery, and not physically throwing wheels, but why not make 2013 the year of misunderstanding, get yourself a set of rims and radials and Let’s throw some wheels!

Paul's top 13 reasons for sendtime optimization

Tuesday, September 3, 2013
The year is 2013, so lets go with the top 13!

  1. It won’t cost you anything, if you don’t make more money by the increased activity from sendtime optimization, then AudiencePoint won’t charge you.
  2. Increase open and click rates!
  3. More people will see your messages
  4. Honors the time and inbox of your recipient, sending them messages that they want when they are available to read it.
  5. Your creative team can focus on good content. That stuff takes time to produce good quality work.
  6. You won’t have to send as much AND you get a better response.
  7. Less time for the creative team + Fewer messages being sent = LESS COST
  8. More message will hit inboxes. There is a relationship between the large email providers ( Google, Microsoft, Yahoo, AOL ). If there are a lot of message all arriving at the exact same time, these providers may evaluate to see if you are spam.
  9. Improves an already effective sales channel. Email is already the highest Return on Investment in the digital marketing world.
  10. No need to change from your current ESP, AudiencePoint partners with ESPs to provide this feature to as many providers as posibble.
  11. No more typos 2 hours after the “big” send. Remember that email that you sent out to 1,200,000 people and you discovered there was a typo in it two hours later.
  12. Reduces risk of sending a Giant campaign out ( typos, offer changes, etc )
  13. You can now answer the question, “When is the best time to send?”
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